Art Direction // Design
An interactive YouTube gadget working across desktop, tablet, and mobile that followed surfer Ian Walsh as he searched the world for the most epic wave. Live data from Surfline provided dynamic visualizations of surf conditions around the globe.
Users could interact with the site by posting across various social media channels using #bendtherules to have their tweets, photos, and posts featured on our page. Anyone who utilized the hashtag would have their handle written on Ian's surfboard via the robot printer created by Tellart.
Created by B-Reel, 180LA, and Tellart